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User: ArtistsHouseMusic |
Using Free Goods to Develop an Unknown Artist at Retail In this http://www.artistshousemusic.org interview, Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), talks about the instances in which free goods can effectively be used in lieu of retail marketing dollars, particularly when trying to break an unknown artist. Tags: Don Van Cleave Coalition of Independent Music Stores co-op retail |
User: ArtistsHouseMusic |
Creating Valuable Commodities in the Digital Age In this http://www.artistshousemusic.org interview, Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), offers examples of the ways in which CIMS stores continue to bring value to customers, from hosting in-store performances to releasing live recordings. He also shares his thoughts on why Starbucks is good for the music business while large retailers like Best Buy and Wal-Mart are not, and explains how selling collectible items like band-generated USB sticks can keep customers coming back for more. Tags: Don Van Cleave Coalition of Independent Music Stores retail |
User: ArtistsHouseMusic |
Examining Where the Industry Went Wrong In this http://www.artistshousemusic.org interview, Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), offers his view on what went wrong with the music business and shares his optimism about its future. Tags: Don Van Cleave Coalition of Independent Music Stores retail music industry today |
User: ArtistsHouseMusic |
Subscription-Based Music in an Ownership Society - Part 2 In this http://www.artistshousemusic.org interview, IP professor and copyright law expert Dr. E. Michael Harrington talks about the benefits and drawbacks of subscription-based music services, and shares his views on why people don't perceive music sharing as an illegal act. Tags: E. Michael Harrington Belmont University Copyright Subscription Music Industry Today |
User: ArtistsHouseMusic |
How to Tune a Snare Drum In this http://www.artistshousemusic.org interview, drummer and expert technician Matt Payne demonstrates how to tune a snare drum, offering tips on how long to let it sit before tuning and how to subtly adjust the "ring" that many snares produce. Tags: Matt Payne Touring Drumming Drum Repair Tuning |
User: ArtistsHouseMusic |
How to Change a Drum Head In this http://www.artistshousemusic.org interview, drummer and expert technician Matt Payne demonstrates how to change a drum head, offering tips on how to get consistent sound out of a snare, how to choose heads based on the occasion, and how to maximize mileage on a drum head while on the road. Tags: Matt Payne Touring Drumming Drum Repair |
User: ArtistsHouseMusic |
The Role of a Drum Technician In this http://www.artistshousemusic.org interview, drummer Matt Payne explains his role as technician on the road, and shares his expertise on how frequently to change heads based on playing style and budget. Tags: Matt Payne Touring Drumming |
User: ArtistsHouseMusic |
What is a Publicist and How Does a Publicity Campaign Work? In this http://www.artistshousemusic.org interview, Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, walks us through the various ways that a publicist gets attention for an artist in the press, how a regional or national press campaign is orchestrated and what such a campaign can do for an artist's reputation, and what publicists can and can't do for an artist as part of their services. Tags: Curtis Smith Maelstrom Music Independent Artists Publicity |
User: ArtistsHouseMusic |
The Challenges of Being Disciplined on the Road In this http://www.artistshousemusic.org interview, drummer Matt Payne weighs the ups and downs of life on the road, from the excitement of playing for a live audience to maintaining a healthy routine while in the midst of heavy touring. Tags: Matt Payne Touring Drumming |
User: ArtistsHouseMusic |
Using Your Marketing Budget Wisely In this http://www.artistshousemusic.org interview, Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss the wisdom of doing market research before deciding where and how to spend your marketing dollars, so that you don't waste money on merch that nobody will want, posters nobody will see, and publicity campaigns nobody will ever are about. Tags: Leo Larkpor Corey Webb MogulTunes Independent Artists Music Marketing |
User: ArtistsHouseMusic |
Subscription-Based Music in an Ownership Society - Part 1 In this http://www.artistshousemusic.org interview, IP professor and copyright law expert Dr. E. Michael Harrington talks about the benefits and drawbacks of subscription-based music services, and shares his views on why people don't perceive music sharing as an illegal act. Tags: E. Michael Harrington Belmont University Copyright Subscription Music Industry Today |
User: ArtistsHouseMusic |
How to Market TV and Film -- Marketing Strategies that Work In this http://www.artistshousemusic.org interview, conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share their experiences using various marketing strategies, explaining why traditional tactics tend to be less successful than creative approaches, particularly in the entertainment industry. Tags: Greg Bizzaro Joe Roberts Jeffrey Fisher Marketing TV Film How to Budget Independent |
User: ArtistsHouseMusic |
How to Market TV and Film -- Strategies that Don't Cost Money In this http://www.artistshousemusic.org interview, conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher suggest marketing strategies that have no associated cost, citing public relations and film festivals among the many options available to those willing to be creative. Tags: Greg Bizzaro Joe Roberts Jeffrey Fisher Free Marketing TV Film How to Budget Independent Festivals |
User: ArtistsHouseMusic |
How to Market TV and Film -- Marketing Budgets, Part 1 In this http://www.artistshousemusic.org interview, conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share tips on marketing films and television programs on a budget, explaining the numerous ways that investing time in networking and building credibility can be much more cost-effective than simply spending money. Tags: Greg Bizzaro Joe Roberts Jeffrey Fisher Marketing TV Film How to Budget Independent |
User: ArtistsHouseMusic |
How to Market TV and Film -- Building Filmaker Credibility In this http://www.artistshousemusic.org interview, conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher explain the importance of demonstrating the ability to deliver a finished product, and the ways in which this establishes credibility as a filmmaker. They also explain why a having a good reputation is a prerequisite to attracting the attention of HBO and other major outlets for television and film. Tags: Greg Bizzaro Joe Roberts Jeffrey Fisher Marketing TV Film How to Budget Independent Reputation |
User: ArtistsHouseMusic |
How to Market TV and Film -- Marketing Budgets, Part 2 In this http://www.artistshousemusic.org interview, conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share tips on marketing films and television programs on a budget, explaining the numerous ways that investing time in networking and building credibility can be much more cost-effective than simply spending money. Tags: Greg Bizzaro Joe Roberts Jeffrey Fisher Marketing TV Film How to Budget Independent |
User: ArtistsHouseMusic |
SEA Conference Lecture: Defining Success in a Multicareer In this http://www.artistshousemusic.org interview, Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, explains how to measure success in a "slash" career (musician/teacher, manager/student, author/parent) where traditional benchmarks and metrics might be meaningless or even in conflict with your goals. He also discusses how to remain focused on your own particular kind of success, when it might be at odds with more traditional definitions of the term. Tags: Jeffrey Fisher Multicareer Slash Entrepreneurship Success |
User: ArtistsHouseMusic |
Marketing as a Key Component of Concert Production In this http://www.artistshousemusic.org interview, concert producer Stephen Rehage discusses the key components of producing a concert, including developing strong relationships with booking agents, creating compelling sponsorship opportunities, and implementing a comprehensive marketing plan. Tags: Stephen Rehage Concert Production Music Marketing |
User: ArtistsHouseMusic |
Music Business 101 -- Lesson 6: Marketing 101, Part 1 In this http://www.artistshousemusic.org interview, George Howard of Loyola University, New Orleans and ArtistsHouse continues his Music Business 101 series with an introduction to the all-important art of marketing your music to the people who need to hear it. He discusses the concepts of attraction and retention and how they apply to your music, delves into an exploration of Malcolm Gladwell's The Tipping Point and how the concepts explored therein can be reverse-engineered to your advantage, and encourages you to dig into your own values and passions to discover what it is you should be trying to communicate to your growing fan base. Tags: George Howard Music Business 101 Artist Development Independent Artists Making It Marketing What it Takes |
User: ArtistsHouseMusic |
Building a "Slash" Career across Multiple Fields, Part 1 In this http://www.artistshousemusic.org interview, Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, explains the concept of the "slash" career -- such as musician/teacher, or student/composer -- in detail, and discusses how to make a career that is simultaneously moving along very different paths work for you. His key insight is that everyone is already in a "slash" career of some kind, and his advice is geared toward helping people organize their lives entrepreneurially in order to capitalize naturally on the passion and talent that is already being brought to bear, in a disorganized fashion, on the careers on both sides of the slash. Tags: Jeffrey Fisher Multicareer Slash Entrepreneurship |
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