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INSPI(RED) On March 27, experienced mountaineers Jeff Dossett. Melissa Arnot and David Morton set off on a nine week expedition to reach the summit of Mount Everest -- an expedition they have turned (RED). Everest Team INSPI (RED), led by Jeff Dossett of Washington state, who is executive producer and general manager of the MSN Media Network, plans to scale the 29,035-foot peak by late May. By making an attempt on the summit, the team hopes to excite others to support (RED) and impact the lives of people with HIV/AIDS in Africa. Tags: RED (RED) AIDS Africa Everest |
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Armen Evrensel - (RED) Vision Showcase winner Armen Evrensel, director of 'Binty', the winner of this year's Vail Film Festival (RED) Vision Showcase, discusses his film and it's connection to (RED). Tags: "(red)" "join red" "binty" "armen evrensel" "film" "vail fim festival" "(red) vision showcase" movie" |
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Sean and Scott Cross (RED) Vision Sean and Scott Cross, founders of the Vail Film Festival, discuss their partnership with (RED), and the (RED) Vision Showcase Tags: "vail film festival" "(Red)" "film "sean cross" "scott |
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Tracks of My Tears VFF Recorded on April 10, 2008 using a Flip Video camcorder. Tags: joinred Tracks of My Tears VFF Jay Nash Greg Laswell (RED) Hotel Cafe |
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Binty - (RED) Vision Film Competition Winner Filmmaker Armen Evrensel's winning film from the (RED) Vision Showcase at the Vail Film Festival. Binty illustrates the (RED) themes: "Be a Good-Looking Samaritan" and "We Are The People We've Been Waiting For." Tags: "(red)" "join red" "binty" "armen evrensel" "film" "vail fim festival" "(red) vision showcase" movie" |
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The BELIEVE Card One card inspired the whole Hallmark (PRODUCT) RED collection. Hear the story behind the "Believe" card from Sarah Mueller, editorial director for Hallmark (PRODUCT) RED. Tags: (RED) RED Hallmark AIDS Africa Awareness |
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(RED) A New Partnership Since last fall, we've been happily shouting about our partnership with Hallmark. Find out how we got together and learn more about our combined mission to help fight AIDS in Africa--straight from (RED) co-founder Bobby Shriver. Tags: (RED) RED Hallmark AIDS Africa Awareness |
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(RED) Hand Crafted Bags From Mali This little bag is making a bit impact on the Malaian economy. Two craftswomen share stories of how creating and exporting Mali Mud Cloth Bags has helped their business and families. Tags: (RED) RED Hallmark AIDS Africa Awareness |
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Dell (PRODUCT) RED Super Bowl commercial DELL.COM/JOINRED JOINRED.COM (RED) embraces the power of choice. When you choose Dell (PRODUCT) RED, you get the tools to stay connected, and help eliminate AIDS in Africa - at the same time. This Dell (PRODUCT) RED commercial shows a guy being celebrated for purchasing a Dell (PRODUCT) RED computer, because he made a good choice. He loves his new laptop, and he's saving lives. You can, too. BUY DELL. JOIN (RED). SAVE LIVES. Tags: Dell (RED) (PRODUCT) RED HIV AIDS Africa Windows Global Fund Super Bowl Superbowl commercial Ad SuperBowlAd |
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Because You Chose (RED) In the last 20 months, your (RED) purchases allowed our partners to generate over $50 million for the Global Fund, to fight HIV/AIDS in Africa. More than 1,000,000 people have been reached because of every (RED) purchase made. There are many reasons to choose (RED) in the coming year. Together we can make the next year even bigger. Go to http://www.joinred.com/globalfund/impact to see the impact you've made. Tags: (RED) (PRODUCT) RED PRODUCT HIV AIDS Africa Global Fund impact |
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The Lazarus Effect :15 Thanks to the Global Fund and (RED) money that you've helped generate with your (RED) purchase, an extremely effective medicine to treat HIV is becoming widely available to people in Africa. And it's as simple as two pills a day. It's so effective, in fact, it can return a person to vibrant health in about 60 days. Choose (RED) to make an impact. Find out more at JOINRED.COM. Photography by Antonin Kratochvil/VII Tags: Antonin Kratochvil Lazarus Effect (RED) JOINRED.COM (PRODUCT) RED HIV AIDS Africa Global Fund ARVs antiretroviral healt |
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The Lazarus Effect Thanks to the Global Fund and (RED) money that you've helped generate with your (RED) purchase, an extremely effective medicine to treat HIV is becoming widely available to people in Africa. And it's as simple as two pills a day. It's so effective, in fact, it can return a person to vibrant health in about 60 days. Choose (RED) to make an impact. Find out more at JOINRED.COM. Photography by Antonin Kratochvil/VII RESPONSES TO OUR COMMENTS: Wow. We are amazed by the number of people who have watched our Lazarus Effect video and would like to make clarifications in light of some questions that have come up. 1. As the video says, treatment exists to fight HIV. This treatment is called antiretroviral (ARV) therapy. It is not a cure. It does, however, help the body's immune system fight HIV, and therefore has restored the health of many sick people within just a few months. That's what we call the Lazarus Effect. 2. ARV therapy is lifelong. This is why (RED) plans to be around for a long time, to help raise money for the Global Fund and continue to fight AIDS in Africa. 3. Some of you have asked, why Africa? In the United States, you can get ARVs at your local pharmacy, through your doctor and health insurance. If you don't have health insurance, there are programs that can help you get access to ARVs. In Africa, no one had access for many years, and the number of people in sub-Saharan Africa who live with HIV has grown to 22.5 milion. We have a tremendous opportunity to help break this epidemic. 4. Others are worried that Silvia, pictured in the video, will give her child HIV through her breast milk. We can drastically reduce the risk of mother-to-child HIV infection with nevarapine, a drug given during labor. After birth, it is ideal to give a baby formula, but that is not always readily available in Africa. Mothers who don't have consistent access to formula are instructed by doctors to only breastfeed their children for six months, and then wean their babies onto formula and food after these six months. This helps reduce the risk of transmitting the virus through breast milk. 5. We've also seen comments that say HIV-positive people will spread HIV if their health is restored. Because it is possible for HIV-positive people to transmit the virus, (RED) money doesn't just go toward ARVs. It also goes toward prevention education and counseling. To find out more about how (RED) money works in Africa, go to www.joinred.com/globalfund/impact/ For more information about (RED), go to JOINRED.COM. Thank you. Tags: Antonin Kratochvil Lazarus Effect (RED) JOINRED.COM (PRODUCT) RED HIV AIDS Africa Global Fund ARVs antiretroviral healt |
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The Killers - Don't Shoot Me Santa The Killers turned their new Christmas single "Don't Shoot Me Santa" (RED), with 100% of the proceeds to benefit the Global Fund, for investment in African AIDS programs. Get your copy on iTunes: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=267914645&s=143441 Tags: Killers Don't Shoot Me Santa (RED) (PRODUCT) RED PRODUCT HIV AIDS Africa Global Fund Christmas |
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Introducing Hallmark (PRODUCT) RED Visit www.Hallmark.com to learn more. Tags: Hallmark (PRODUCT) RED (RED) Africa HIV AIDS Global Fund |
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(RED) in Ghana with Elle Macpherson and Rocky Dawuni Friends of (RED) Elle Macpherson and Rocky Dawuni, along with (RED) and Global Fund staff, embarked on a brief but engaging trip to Ghana to learn more about the country and see firsthand the AIDS programs that (RED) money will be supporting in the coming months, when Ghana becomes the third recipient of (RED) money. Here, Elle and Rocky visit the Wisdom Association and the Police Hospital. Find out more about (RED) at JOINRED.COM Tags: (RED) (PRODUCT) RED Elle Macpherson Rocky Dawuni Ghana Africa HIV AIDS Global Fund |
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Tracks In the Sand Tom Freston's article "Showtime In The Sahara" for this month's special Africa issue of Vanity Fair gives readers a good sense of what it's like to go into the Sahara in search of "the world's most remote music festival," the Festival in the Desert. On the trip with Tom, Jonathan Brandstein captured the festival on camera, and wrote a few words about his "Tracks in the Sand" video for (BLOG) RED. For more info, go to http://joinred.blogspot.com Tags: Jonathan Brandstein Showtime Sahara Jimmy Buffett Chris Blackwell Tom Freston Vanity Fair Timbuktu Africa Bono |
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Bono brings Africa to Vanity Fair Bono guest-edited this month's Vanity Fair -- The Africa Issue. The issue hits newsstands in Los Angeles and New York this week, and will be available nationwide on June 12. There are 20 different covers of people are passionate about Africa, all shot by Annie Leibovitz. The articles address the crises that Africa faces, but also delves into the beauty of the continent, covering African music, art and literature. Vanity Fair will contribute $5 to the Global Fund for every online subscription purchased this month at VANITYFAIR.COM. For more info about (RED), go to JOINRED.COM Tags: Vanity Fair Bono Africa VANITYFAIR.COM JOINRED (RED) (PRODUCT) RED HIV AIDS |
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Joss Stone and Common join (RED) Joss Stone and Common tell us why they're (RED) on the set of the video shoot for "Tell Me What We're Gonna Do Now." Joss is the first (RED) artist to contribute 100% of her share of the proceeds from each copy of her video sold on iTunes to the Global Fund. "Tell Me What We're Gonna Do Now" is available on iTunes now! Tags: Joss Stone Common (RED) (PRODUCT) RED HIV AIDS Africa music video |
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(RED) Ambassador Christy Turlington in Africa Christy Turlington visits Swaziland to find out how the (RED) money raised from sales of (PRODUCT) RED helps people who are affected by HIV/AIDS. Tags: Christy Turlington Africa Swaziland Global Fund (RED) (PRODUCT) RED PRODUCT AIDS HIV |
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Natasha Bedingfield gives a tour of Grammys' (Gap) RED Room Natasha Bedingfield and (RED) CEO Bobby Shriver give a tour of the Grammys' (Gap) RED Room, where the green room has gone (RED) in support of the fight against AIDS in Africa. Thanks to the (Gap) RED team for their hard work in setting up the room! Tags: Natasha Bedingfield Bobby Shriver Grammy Awards Grammys Gap (RED) PRODUCT RED HIV AIDS Africa shopping |